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The Non-Designer's Design Book

pics140124nondesigners183x300The Non-Designer's Design Book
by Robin Williams
Published Peachpit Press
208 pages
ISBN-13 978-0-321-53404-0

Book $27.99
eBook (watermerked) $27.99 as EPUB, MOBI, and PDF
Bundle $37.79





I enjoyed The Non-Designer’s Design Book and still enjoy it. It is one of the best investments I ever made. I have the latest edition on my Mac and iPad, and I will not part with the earliest edition which is 30 years old.

First Steve Jobs dropped out of college, but stayed there and studied calligraphy and typography. Second Steve Jobs and Steve Wozniak created the Apple computer and a printer that could use what he learned in typography, Third Robin Williams wrote The Mac is Not a Typewriter which advised hundreds of thousands of readers how to use the new Mac to produce things that did not look typed.

And in 1994 Robin Williams wrote The Non-Designer’s Design Book - Design and Typographic Principles for the Visual Novice. I still have this black and white book. With it many hundreds of thousands of readers learned that they could start with a blank page documents that were there own and rivaled the templates provided by Apple years ago AppleWorks and now in Pages.

Now Robin Williams has written THE NON-DESIGNER’S DESIGN BOOK - THIRD EDITION - design and typographic principles for the visual novice. It is beautiful, revised, in full color, and the addition of “Using Color” which I believe is probably one of the the best introductions for using color in documents,

I keep it handy on my Mac and iPad.

The Non-Designer’s Design Book begins with just four basic design principles, Proximity, Alignment, Repetition, and Contrast and teaches how to apply them with excellent examples, with instructions for learning them, and with checks you can use to see how well you have learned them.

The writing is interesting, entertaining.

This new edition about colors includes:
Color relationships and what works together,
Shades and tints and how to make and uses them,
Tones, and warm vs cold colors,
How to begin to choose, and
CMYK vs RGB, print vs web.

Then there are extra tips and tricks with examples for creating packages, business cards, letterheads and envelopes, flyers, newsletters, brochures, postcards, newspaper ads, and web sites.

The final chapter is on Designing With Type including:
Concord, conflict, and contrast in type (and life).
Categories of type - be conscious, and
Type contrasts and how to combine them.

And then The Non-Designer’s Design Book adds Extras.


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